Tuesday, Jun 18th    
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Dunkin Cruelty

What if we were served a side of truth? Click here for your free vegetarian starter guide.

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    WELCOME TO THE WHYS & HOWS OF VEGETARIAN EATING    en Español   
    Keep Your Eye on the Prize

As you move towards becoming vegetarian, try not to be hard on yourself if it takes some time. Remember that for every animal-friendly choice you make, you’re having a positive influence on the lives of animals raised for food, your own health, and the environment.

Being vegetarian isn’t about being “pure.” An all-or-nothing approach may be daunting or lead to short spurts of animal-friendly living instead of long-lasting dietary change. By keeping your eye on the prize—reducing the amount of harm done to animals—you can gradually adjust your diet for a smooth transition.

Don’t forget to congratulate yourself for each vegetarian meal you enjoy! Even if you start as a part-time vegetarian, you’re making the world a better place with every vegetarian bite. As long as you keep moving in the right direction, you’ll reach your goal at the pace best for you.

So, be good to yourself and let us know if we can help along the way! Good luck!

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